GHS Advertising Options
Grays Harbor Scanner has 3 different type of advertising programs. On this page you will find the program type, cost and information on what the option includes.
- Website Advertising: Right side advertising in scroller $50 monthly (website advertising has no current openings, but we will take waiting list requests) (without boost subtract - $10)
- Website Advertising: Top Banner $60 a month (website advertising has no current openings, but we will take waiting list requests)(without boost subtract - $10)
- Facebook Shouts: $30 for 2, or $50 for 4 (without boost subtract - $10)
- Facebook News Story Mentions: $25 for 2 or $40 for 4 (no Facebook Boost)
Website Advertising - Website advertising reaches everyone that comes to our website. We have scripts that are in place that will not allow site visitors to visit our website with ad blockers. You can use an already designed up image, or we can help design one for you. The image must be 250 x 250 for the right sided blocks or 451 x 51 for top banners. Each website advertising account will come with either 2 Facebook shouts per month or 2 Facebook Story Mentions. Starting March of 2017 we will be letting advertisers choose 1 of their Facebook Shouts to "facebook boost" and get their advertisement out to more of the Grays Harbor Scanner user base. See more below on the Facebook Boost to understand how this will work for our clients. Website advertising is billed in 3 month or annual billing only.
What are Facebook Shouts?
In summer of 2016 we started "Facebook" Shouts Announcement Advertisements, where you can advertise your business specials or your business in an advertisement mentioned on our Facebook Page only as a "post" for $25 a month for 2 posts per month or $40 for 4 posts. We will post a designated text and image and days to post the ad on our Grays Harbor Scanner Page. Reach potential is dependent on page views, and Facebook wall sharing but can reach up to 6000 people per posting. Take a look at this screen shot on the right for an example - It shows one of our Facebook advertisements that is only 2 hours old with over 2,500 people reached. This is a huge potential to reach new or existing clients. Facebook Shouts can be paid on a month to month basis as compared to our website pricing structure. Starting March of 2017 we will be letting advertisers choose 1 of their Facebook Shouts to "facebook boost" and get their advertisement out to more of the Grays Harbor Scanner user base. See more below on the Facebook Boost to understand how this will work for our clients.
What are Facebook Story Mentions?
Most of the stories that we post from our website are from agencies and official outlets that we have gotten news from. When we post these stories on our Facebook page and link them to our website story these stories have a reach of anywhere from 1,500 to 10,00 people and on up depending on the story. We also have some hot breaking news stories without an official announcement that have just as large if not larger reach on occasions. When we make these posts on our Facebook page your ad, will be the mention on that story. We will add "This story (or post) brought to you by your name here, your description or one line ad next. And then a link to your website or Facebook page. The plus side to choosing a Story Mention over a Facebook Shout is that your name and brand has a large potential reach that could be more than a Facebook Shout depending on the story. The downside is, we would be limited to the amount of text we can use that will be seen. Your Mention ad and what story it will be displayed on can be targeted, but overall GHS will have the choice of what ad story it gets posted to depending on what stories and posts are coming in during that time frame. Facebook Boosts will not be avalabe with this option.
Facebook has an option for page owners to boost certain posts by paying advertising money to them. The boosts give a larger potential each than a normal post. Facebook gives a page a certain percentage of users that each post will be reached to users wall based on what they call Organic Vs Paid reaches. If a page pays to reach a larger audience above that 10% for example then you can reach 20% of your users. Grays Harbor Scanner has over 27,000 fans and followers so right now the organic reach for any of our posts is about 3,000 - 4,000 fans. When we do a boost we can add an additional 1,500 - 3,000 fans based on how much we as a business pay for the boosts.
So starting in March we have made a slight increase in our advertising costs so that we can provide these boosts to our advertisers. GHS will post the advertisement on the pre-selected date as normal. Th e ad will run through that day gaining all of its organic hits that it would normally get from Facebook. If a certain threshold of agreed upon reaches are not met (negotiated between us and the client) we will then hit boost on the following day so that your advertisement will then reach a larger audience on their own wall / space outside of the GHS Page.